If a white Brit wishes to make a profound or grandiloquent point, which is by no means rare, they will automatically try to soften its pretentiousness by referencing some form of lowly popular culture, or “prolefeed,” as George Orwell would put it. This can include anything, from toilet humour to Twilight.
It is preferable for there to be a tangible link between the two references, but this is not strictly speaking necessary. It is not uncommon for white Brits to talk of Proust and East 17 in the same sentence. Other good juxtapositions include JM Coetzee and Duran Duran, Dostoyevsky and the Go Compare adverts, or Borges and Teenage Mutant Ninja Turtles. If hip hop is involved, all the better. This formula is also a popular way of creating undergrad essay titles: one could be ‘South Park vs Shakespeare: the portrayal of food-related revenge plots in Scott Tenorman Must Die and Titus Andronicus.’
The more highbrow the discussion, the more lowbrow the qualifying statement should be. But do note that mediumbrow, or book club fodder, is bypassed altogether by white Brits, as it is not considered ironic.